Friday, 9 March 2012

Hipster Rambo: Kony 2012

Posing with AK-47s and an RPG, they look more like hipster extras from Juno displaced onto a Rambo film set than serious charity workers.

These are the co-founders of Invisible Children, the NGO behind Kony 2012, the viral marketing campaign kicking up a storm on Twitter, Facebook, Youtube and across the web.

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The uniformed men in the background are soldiers of the Sudan People's Liberation Army, who were busy fighting a brutal civil war for South Sudan at the time.

Invisible Children gives only about 32% of its revenue to direct aid services, much of which has gone towards supporting and arming forces like the SPLA and the National Ugandan Army.

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